The development of China’s fitness equipment industry
The development of China’s fitness equipment industry began in the late 1980s. With China’s entry into the WTO and the success of Beijing’s Olympic bid, favorable conditions and development opportunities have been provided for the development of the fitness equipment industry. The continuous expansion of the fitness team brings strong business opportunities to fitness equipment manufacturers.
With the rapid development of China’s fitness equipment industry, some problems have become increasingly apparent. Especially in the lack of well-known brands in the international market, the added value of products is low. At the same time, compared with the international advanced level, many Chinese production companies are still in the stage of imitation production. Insufficient product development and technological innovation capabilities. In the consumption field, compared with developed countries such as Europe and the United States, the penetration rate of fitness equipment products in households and the per capita consumption of fitness equipment are still very low.
Therefore, Chinese fitness equipment industry enterprises must grasp the new development situation. Increase scientific and technological innovation, strive to improve product quality, and strengthen independent research and development capabilities. Relevant departments should work out uniform technical safety standards for fitness equipment as soon as possible, and strengthen after-sales service. Only in this way can we be invincible in the new situation.
